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Atwater: But Reagan did not have to do a southern method for 2 causes. Primary, race wasn't a dominant difficulty. And variety two, the mainstream challenges Within this marketing campaign were, estimate, southern problems given that way again inside the sixties. So Reagan goes out and campaigns on the problems of economics and of nationwide defense.

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In the ultimate months of his existence, when it had been obvious that he wouldn’t Get better, Atwater lamented the soiled, divisive strategies he’d run, and apologized considerably and large for them. His memoir phone calls on politicians to instead Adhere to the Golden Rule. Roger Stone, who shaped an early consulting and lobbying firm while in the Washington area with Atwater, in addition to Paul Manafort and Charles Black, stays unconvinced about Atwater’s spiritual awakening.

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